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The Quiet, Explosive Surge Unfolding In The Internet Marketing World

Written by Lean Liam

Just when the Internet Marketing community became comfortable with the joys of working from home, the rise of "offline" LIVE Internet Marketing events and conferences has brought people in droves to hotels and conference centers around the world. If you aren't planning on adding your name to the list of attendees, you may be missing a prime opportunity for growing your home business at a phenomenal rate.

Simply put, networking in person is alive and kicking! Even though we all enjoy the benefits that the work at home lifestyle affords, showing up in person at a LIVE Internet Marketing event or conference is close to becoming a mandatory part of your business plan these days.

Case in point...

Have you ever exchanged a series of emails with someone, only to meet them in person and realize they were totally different than you expected? Or perhaps it was even a telephone call that followed the emails and when you spoke to the individual, there was a personality that emerged that the prior emails didn't accurately convey?

Of course you have. We all have. This experience is exactly what you'll find when you attend live events. We are all use to forming opinions based upon the written word, but when you have a chance to "hear" the person behind the email or the web site, it will almost invariably lead to an opportunity to bond on a much deeper level with someone. And in many cases, what you find will amaze and surprise you. Trust me on this one.

The reality of all this has opened the door to Internet Marketing events and conferences that are popping up all over the globe. In years past, there were only 4 or 5 main events that took center stage each year. But now, if you keep an ear to the ground, no matter where you live, an event is bound to spring up in your community or at the very least somewhere within an hour or two drive from where you call home.

Who would have expected this phenomenon?

Simply put, LIVE events are increasing to keep up with demand and also to make it easy and affordable for everyone to attend. It is no longer about traveling half way around the country or the world to get to an event. They are easy to find in your own backyard.

Because these events no longer require an obscene amount of money just to show up, this is a perfect opportunity to get to such an event and start to make yourself known. While there, you will find Internet Marketers and high level Entrepreneurs at every phase of their careers and plentiful opportunities will abound. The best of the best in any industry attend the LIVE events. Period.

If you're just starting out, you will find guidance, mentors and friends while creating life long relationships. If you're a seasoned marketer, you will find many clients and opportunities to Joint Venture (JV) within your niche.

Not to mention, LIVE Internet Marketing events and conferences are a great time. You often times even get to check out new cities that you've never been to before, PLUS they are 100% tax deductible against ALL of your household income. Thats a win / win / win in my book! Not to mention, the obvious education you will receive.

No matter what your level of understanding, getting an opportunity to get to know someone personally is one of the most invaluable experiences you can have and will often lead to life changing paths that you otherwise would never have been able to cultivate.

Lean Liam is a Home Business Development Expert and Professional Marketing Consultant.

Do You Utilize 'The Big 3' In Your Marketing Efforts?

Written by Gideon Gunabe
Monday, 01 September 2008 02:09
[Business:Marketing] There's a critical 3-tier approach to every successful marketing plan that unfortunately, most people will never know. But now you will. This article lays out these 3 critically important components. There's a critical 3-tier approach to any successful marketing plan that unfortunately, most people will never know. But now you will. Having a clear understanding of 'The BIG 3' will make or break your marketing campaign so pay very close attention. Here they are: 1) Message This is what you say about yourself, your products, your services, and/or your company that is designed to be compelling and attractive to the people that you want to reach. Most home business owners and entrepreneurs have no message at all and if they do it is no more than an expanded business card. It looks like everything else. Just open the yellow pages and you'll see what I mean, same boring old messages. Most messages are based on what the business owners want and NOT on what the market wants. Read that again. They tend to be company focused or product focused rather than buyer focused. BIG difference. The opportunity with a well crafted message is huge. It gives you a "competition less" advantage and allows you to stand out from the crowd. A really good marketing message allows you to attract more customers at a lower cost, virtually eliminating the prospecting process all together. How would you like to never have to prospect for customers ever again? Sound too good to be true? Not really. Your message is called your Unique Selling Proposition (USP). If you've never heard of a "USP" before, well now you have and you must have one or frankly, you're not in business. Emphasis is on the word "unique". What makes you unique? You need to know this. Here's a great example: "Fresh, hot pizza delivered in 30 minutes or less. Guaranteed." Sound familiar? Yep, Domino's Pizza. A struggling company prior to this message. True story. It doesn't say it's the best. But it's fresh, hot and quick. Get it? THAT is their message. THAT is their "USP." And THAT message allowed Domino's Pizza to become a multi, multi-million dollar publicly traded powerhouse. They simply had a message and delivered on it. Moving on... 2) Market This is who you deliver your message to and equally important, who you choose NOT to deliver it to. So what do you do with your message now that you have one? Target your market. Target marketing is "Direct Response Marketing," focusing on the who, knowing who it is you want as a customer or prospect, and then setting out to find them and delivering your message directly to them and ONLY to them. With me? Good. Many home business owners and entrepreneurs make the mistake of communicating with people who do not fit the profile of their target market or think everyone is their target market. BIG mistake. Case in point "If you were managing a baseball team and needed a pitcher you wouldn't run an ad in the local newspaper saying "Baseball Pitcher For Hire." You would seek a pitcher within the game of baseball. You would go to the minor leagues, or other professional teams to locate your pitcher." So you have two choices" 1) Advertise to lists that are already established within your target market: think Ezines or Newsletter subscribers and Direct Mail. 2) Lead generation: generating your own specific, targeted leads. If you know your customer or prospect it is much simpler to find them. Right? Right on! As the famous millionaire-maker Dan Kennedy says: "Its all about 'message to market match'- specific message to specific market. These are the money skills. This is where the income hierarchy comes in. You move higher and higher up that ladder when you can bring the customer in the door - the money skill." Great point Dan! And finally... 3) Media This is when you take your message and get it to you're chosen market in the best ways possible; in ways that are efficient, effective and affordable... Such as: Internet, direct mail, JV's, Ezines, newspapers, radio, tv, etc. Dan Kennedy also goes on to say: "There is no inherently good or bad media anymore than a hammer is inherently a good or a bad tool. If you want to drive a nail and hang a picture it is a great tool. If you want to do heart surgery it is a pretty poor tool." Most home business owners and entrepreneurs use too few media. "Diversity is stability." The more you can use effectively, the less vulnerable you are too changes. So there you have it: Message / Market / Media Do not neglect either of 'The BIG 3.' Ever. You are only as strong as you're weakest link. If one leg is weak, they are all weak. Lean Liam is a Home Business Development Expert and Professional Marketing Consultant.
Last Updated on Thursday, 11 February 2010 20:57

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